1.    The possibility to establish business contacts with representatives of the elite group of owners and managers of the largest corporations operating on the Polish market and persons taking key decisions for the proper functioning of IT systems in their organizations. Therefore, we invite the following persons to participate in the conference:

• representatives of managing staff responsible for IT system functioning in their organizations,
• IT system analysts,
• business analysts participating in specifying the IT system requirements,
• industry specialists actively participating in the IT system implementation,
• consultants,
• representatives of the academic environment,
• persons responsible for implementing projects in the state and local authority administration. 

2.    The possibility to promote your products and services.

3.    Reinforcing the image of your organization as the patron of the major economic and scientific events in Poland.

4.    The prestige resulting from promoting the international conference gathering eminent authorities in the area of system analysis.

5.    The media services.

We invited the strategic representatives of the national and local media for cooperation as the media patrons, including among others:

• television TVN, TVN 24, TVP1, TVP2, regional television TVP3 and TeDe4,
• press: Rzeczpospolita, Gazeta Wyborcza, Wprost, Polityka, Puls Biznesu, Computerworld, Forbes, CIO Magazyn Dyrektorów IT, Manager Magazin, Harvard Business Review.

6.    Promoting your company within the marketing activities carried out by the organizer.

The following direct marketing activities shall be done:

• postal and electronic mailing (we are planning to send ca. 2000 paper invitations and ca. 3000 electronic invitations),
• telemarketing.